ZYN22: Clear Communication for the Fitness Community
ZYN22 knew they were not the first to enter the spin studio market, but they were determined to make the experience even better than their competitors. With a long-term plan in mind, the first step was to launch a customer-friendly, on-brand site for their grand opening. Working within time constraints, our goal was to create an online presence that matched their branding initiatives, and integrated with their admin management platform.
The new site needed to communicate ZYN22's inspiring brand, while providing an intuitive experience. After a full discovery meeting, we began to create a new site that provided a seamless experience for new and current customers alike. Functionally, the site needed to help customers find a class at their local ZYN22 studio, book a specific bike, learn about instructors, and shop in the ZYN22 store.
With an energetic team and community, we also wanted to tie in that positivity and personality. Plugins to social media feeds and fun personal info on instructors were included throughout the site. Once our designs were finalized, we collaborated with a third-party agency to ensure our design requirements were met within their content management platform.
Our design process centered around usability and brand identity. Bold imagery within a clean layout strengthened their message and made it easy for customers to find the information they needed to meet their goals (i.e. “I want to reserve a bike in this class”). As a result of our work, ZYN22 was able to launch ahead of the grand opening and use the site to build awareness and grow a following. This platform has also enabled them to scale. Since the site launch, ZYN22 has opened three additional studios and a new store.