Meet The Needs Of Your Users
There are more cellphones in the US than there are people, and more than half of these phones are used to browse the web, access applications, and download content. According to comScore’s 2012 Mobile Future in Focus report, “mobile media usage in the U.S. and UK surpassed 50% in 2011,” and “nearly 42 percent of all U.S. mobile subscribers [98 million] now use smartphones.” In 2015, Pew Research Center reported that number grew to 64%, with some using their smartphone as their only way of going online. It's a fact, mobile web browsing is quickly becoming one of the primary ways that customers interact with brands and online services like yours.
Understanding Your Needs Between A Site And An App
As you’ve undoubtedly noticed, there has been a number of apps entering the mobile app marketplace and many businesses are releasing apps as the mobile experience for their online content. This is understandable – according to the comScore report in 2012, 1 in 3 North Americans access social networks on their phone, and more than half of the U.S. smartphone population used their phone to perform retail research while inside a store. However, the one app that every smartphone user has, regardless of their particular mobile device, is a web browser. Having a site that is not only usable on a smaller screen, but designed to take advantage of that small space is critical.
Understanding Mobile Site Vs. Responsive
Some websites naturally lend themselves to mobile optimization without much revision to their existing code; in this case, a website that adjusts itself in response to the device might be right for you. Other sites benefit greatly by creating a specific mobile experience with the option to view the full site, if needed. We can help you review your current website and assess your goals for mobile delivery to decide what path is right for you.