Wheel House: A Positive Experience for Exercise Enthusiasts
When the yoga, core strength, and indoor cycling studio Wheel House approached us, their site was already live. However, it was facing some major user experience issues and customers were complaining. They found the scheduling tool cumbersome, had difficulty finding information on the types of classes, and onboarding for first time users was nonexistent, leaving them to figure it out on their own or worse, abandon the site altogether. In addition, the site lacked a cohesive branding style and was dull compared to competition — completely opposite from the experience they were trying to represent in the studio. Our challenge was to provide an engaging experience by identifying a clear branding style, simplifying the transactional process, and guiding customers through onboarding, all while integrating a third party scheduling platform, ZingFit.