Skoshbox: Delivering a Delightful Snack-Scription Service
Skoshbox, a monthly Japanese candy and snack subscription business, quickly took off in 2014. Their original platform was a combination of WordPress + duct tape + e-commerce plugins. It couldn’t keep up with their operational growth rate. Customer data spread across a few platforms, increasing their support costs.
Our challenge was to design a solution to streamline their subscription service. This included adding a shopping cart for single product purchases and integrating with 3rd-party shipping and fulfillment and e-commerce platforms.
We began by discussing the ways the current site wwas not meeting the Skoshbox team’s needs. Although our teams were 1000 miles apart, it was a collaborative process from the beginning. We were quickly able to create a meaningful aesthetic and strategic direction. For certain pages like the homepage, we simply updated the appearance of the page with the signature Skoshbox manga-inspired flair. For others, such as the subscription “Plans” page, we completely restructured the layout and functionality to better serve the audience.
While these improvements were being made, the development team built a completely new back-end for the application using Spree, an e-commerce platform.
With the help of the Skoshbox team’s unique and vibrant aesthetic, we enhanced the experience of using the site. The complete look now better communicates their vibrant brand. The “Plans” page is now a robust and user-friendly hub where a visitor can easily review their subscription options – including duration, box size, and more to make their decision process easier.
We also built dozens of new features, including a tighter integration between subscriptions and shop purchases, reviews, gift subscriptions, waitlists, and more. As a result of our work together, the Skoshbox team is in a better position to grow their business, expand their consumer base, and offer more products to their customers.