Applegate: A Manageable Rails-based CMS

An easy-to-use, maintainable Rails-based CMS for a major organic meat company.
Applegate design
Client
Applegate
Industry
Food
Services Provided
Design Strategy Frontend Development Ruby on Rails Development UX Design CMS Development Refinery CMS Development

The Challenge

Applegate is a leader in the natural meat product space. We partnered with Applegate a few years ago as they were looking for a design and development partner to improve their existing website that is supported by a Ruby on Rails-based CMS, Refinery. Their visitors were skewing toward mobile, and they needed a flexible site that would support that trend.

The Process

Beginning with our initial discovery phase meetings, our designers and front-end developers worked to ensure we were building solutions that supported Applegate's company goals. Over the first year, we completely redesigned Applegate's website to be mobile-friendly and easy for their end users to navigate. 

Their website is built with Refinery, an open source Ruby on Rails CMS (and the same tool we use to manage our own website!) Our partnership also included creating a style guide for Applegate, along with styling page templates that allow them to easily manage their own content.

But our partnership didn't end when the redesign launched. Since this initial project, we have built landing pages that have supported Applegate's various marketing campaigns – from their mission statement to their 30th anniversary.

The Results

We continue to be Applegate’s partner for support, maintenance, and new features of their website. Over our ongoing four year partnership, we have handled front-end development, design strategy, and back-end development for Applegate. As their needs grow and change, we’ll continue to adapt our partnership to best help them meet their business goals.

Their in-house digital team is better able to focus on the rest of their responsibilities without stressing over the state of their Ruby on Rails application. That’s truly what our team does best – we handle our clients’ Rails app development so they’re best equipped to focus on their roles and exceed their company goals. We’re excited to continue to partner with Applegate to support their business as it grows and evolves.

Photo of Krista Sharlin

Krista Sharlin, Digital and Social Media Manager at Applegate

"The team at Planet Argon quickly became an extension of our own and they continue to be strong and trustworthy development partners."
Photo of Zachary O'Connor

Zachary O'Connor, Digital Media Specialist at Applegate

" Their ability to problem-solve, communicate effectively and willingness to teach has been amazing and very much appreciated."

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